Fire, Friendships, and Little Acts of Kindness

Fire, Friendships, and Little Acts of Kindness

As most of you are aware, 2017 was a challenging year for many of us in wine country due to the devastating fires that took the homes of many customers, friends and family.    

Sonoma Mug to Benefit Victims of The North Bay Fires |

The aftermath of the fires left us feeling a little helpless, unsure of how best to help those affected by the fires. We took some time to think about what resources would be most beneficial to those in need.  We realized that most of the non-profits were inundated with clothing, food, and supplies, and that raising money would be the most helpful thing to do. 

Keeping the heart of Sonoma in mind, we decided to begin fundraising through the sales of two of our favorite Sonoma namesake products. Mercantile 12 customized a mug and tea towel for us, and 100% of proceeds have been collected for La Luz. We will be presenting a check to La Luz next week, and are so very grateful for all that have supported the cause; we were able to raise $1,500 over the holiday season! We just received a new shipment of mugs and towels, and will continue to donate all proceeds to fire victims.

Sonoma Towels to Benefit Victims of The North Bay Fires |

For years I have believed in the power of gratitude, but spending time with those that lost their homes has given me a renewed sense of the importance of appreciating the gift of each day. One of my dear friends lost her home of 28 years in the fires. She and her family of five were left without a home, and I was honored to open our doors to them over the holiday season, giving them a place to celebrate love and friendship. During our time together, I saw first hand the devastation that the fire left on their family, it hit home as to the reality of what losing your home is really like.

Their family’s roots stem from Chile and China, and having the opportunity to share traditions and learn new ways of doing things is something I will forever cherish.

We cooked and broke bread together, went on long walks, and even celebrated the holidays under the same roof.  I learned so much during this time. Welcoming Norma, her husband Sergio, and their children into our home added a new and unexpected dynamic to our daily life. 

Things like cutting an avocado, making traditional meals from their respective countries, and even seeding pomegranates became memories.  Tyge, being an only child, learned how to share space with other people, a beautiful opportunity for our family! It was an incredible experience for all of us, and a friendship that grows deeper by the day. We even made plans to travel to Machu Picchu together for my 50th birthday this March. Stay tuned…. 

Now as the hills of Sonoma turn green and families that lost their homes begin to think about how they will move forward, we would like to continue to offer help and support. Many will need furnishings and homewares to create a sense of home in the houses that they build, we will be extending 30% off all new items that we carry in the store to those that lost their homes in the fires. We wish you all a year of comfort and prosperity.  

Much love, Sarah


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